The aim was to inspire home cooks and elevate everyday cooking by highlighting recipes, tips, and techniques that made the most of modern appliance features. Each month, a new Secret Ingredient—chosen to reflect current food trends—served as the creative springboard for a rich stream of content, shared across digital platforms and global food events.
CLIENT: ELECTROLUX, TASTE CATEGORY
CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
PRODUCTION
MOTION GRAPHICS
UI / DESIGN / LAYOUT
POST PRODUCTION
Brand Guidelines
Social media content
#TheSecretIngredient
The constantly evolving nature of the campaign allowed for on-going engagement and high levels of fresh content.
OOH/Event content
The brand was designed to be bold in order to provide presence in real world events as well as across social channels. Based on insights of the growing trends in culinary excellence – Focus was put on pushing the boundaries of individual ingredients, and discovering ways of cooking like a professional in your own home.
Online content
Monthly on-line fact sheets and recipes were created to drive engagement.
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