The goal was to engage, and expand culinary capabilities within domestic kitchens by showcasing recipes, tips and tricks, using the latest features on modern home appliances. Each month a new Secret Ingredient was chosen based on current trends, and a wealth of content created, to be shared both digitally and via global food events.
CLIENT: ELECTROLUX, TASTE CATEGORY
CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
PRODUCTION
MOTION GRAPHICS
UI / DESIGN / LAYOUT
POST PRODUCTION
Brand Guidelines
Social media content
#TheSecretIngredient
The constantly evolving nature of the campaign allowed for on-going engagement and high levels of fresh content.
OOH/Event content
The brand was designed to be bold in order to provide presence in real world events as well as across social channels. Based on insights of the growing trends in culinary excellence – Focus was put on pushing the boundaries of individual ingredients, and discovering ways of cooking like a professional in your own home.
Online content
Monthly on-line fact sheets and recipes were created to drive engagement.
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