The goal was to engage, and expand culinary capabilities within domestic kitchens by showcasing recipes, tips and tricks, using the latest features on modern home appliances. Each month a new Secret ingredient was chosen based on current trends, and a wealth of content created, to be shared both digitally and via global food events.
CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
PRODUCTION
MOTION GRAPHICS
UI / DESIGN / LAYOUT
POST PRODUCTION
Brand Guidelines
Social media content
#TheSecretIngredient
The constantly evolving nature of the campaign allowed for on-going engagement and high levels of fresh content.
OOH/Event content
The brand was designed to be bold in order to provide presence in real world events as well as across social channels. The focus of the content was based purely on the ingredient and cooking methods & techniques, without being product specific. This way it was possible to share the same content as a ‘sub-brand’ for several of Electrolux Groups’ main brands.
Online content
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