Brand development for OPTIMALS performance skin care range. The range consists of various products that focus on different types of skin and age-groups. Insights were used to define what motivates consumers to use skin care products and positive messages used to align these with the product benefits.

CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MOTION GRAPHICS
MANAGE POST PRODUCTION

UI / E-Commerce

Social media content

Positive messaging was used to align product benefits with consumer insights, aiding in identifying the right product for specific requirements.

Advertising/POS

Related Work

  • Laphroaig Whiskey

    Campaign depicting light hearted observations of a whiskey that is known for dividing opinions.

    View Project

  • ARTHUR MARTIN

    Brand development for one of Frances best known cookware and appliance brands.

    View Project

  • Dare To Be

    Brand development and mini-series for a cosmetics brand aimed at teenage consumers.

    View Project

  • HAIRX

    Brand Development and Art Direction for a performance oriented range of hair care products.

    View Project