A white empty space

Brand development for OPTIMALS performance skin care range. The range consists of various products that focus on different types of skin and age-groups. Insights were used to define what motivates consumers to use skin care products and positive messages used to align these with the product benefits.

CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MOTION GRAPHICS
MANAGE POST PRODUCTION

Digital advertisement on a tablet showing skincare products, with a close-up of a woman's face and product details. The text highlights antioxidant technology using lingonberry.

UI / E-Commerce

Magnifying glass icon in black, commonly used as a search symbol.

Social media content

Positive messaging was used to align product benefits with consumer insights, aiding in identifying the right product for specific requirements.

Large indoor advertisement featuring a skincare product labeled "Optimals" with a close-up image of a smiling woman touching her face. The ad slogan reads "We all want skin as bright as the future."
Advertisement for Oriflame Optimals skincare products featuring a smiling woman on the left and two jars of day and night cream on the right. Text highlights 'Oxygen Boost' and 'Luminous Complexion.'

Advertising/POS

Ad for Oriflame Optimals skincare featuring a woman's face, two cream jars, and product details highlighting Lingon 50:50 and magnolia bark benefits for firming and lifting.
Advertisement for Optimals skincare, featuring a smiling woman, two jars of Oriflame cream, and text about reducing dark spots and youthful vitality.
Advertisement for Optimals skincare products, featuring a woman's face and jars of day and night cream. Text highlights benefits such as refilling lines, wrinkle reduction, and improved skin renewal, with ingredients like Lingon 50:50™ and magnesium.

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