Bold green text reading "CREATIVE. CONTENT. PRODUCTION."

With over 25 years in the creative industry, I’ve gained a wealth of experience in design and art direction for print and digital, through to AI image and film making.

Man with tattooed arms posing with a greyhound dog indoors, wearing a baseball cap and casual clothing.

When first starting out, Apple computers were the latest ‘gimmick’ for creating design and layout – loaded with the latest software: QuarkXpress, Freehand and Photoshop version 2. Back then a designer was just a someone making things look good on paper.

But to survive the industry, it’s been important to keep up with trends and advances in technology – most noticeable now, in the digital age and the dawn of AI. No longer can we simply be a specialist in just one thing, we’ve needed to evolve into ‘Swiss Army knives’, combining multiple disciplines such as, branding, art direction, digital, film and motion, as well as embracing AI. My approach has been to become a jack-of-all-these-trades and combine them with the solid design basics and experience I’ve mastered over the years.

After an initial 10 years working in the UK, I went to live in Stockholm where I first worked as an Art Director, and later set up my own shop, working on a variety of projects with global brands, covering all aspects of creative, content and production. I have now returned to the UK, and currently freelancing while I plan my next big chapter. If you have an opportunity or project to collaborate on, feel free to reach out.

Some brands I’ve worked with:

Blueair logo with a black circle and text
A simple black and white outline illustration of a camel with one hump, likely representing a dromedary.
CPE logo, black and white design
Gü logo, black text on transparent background.
Mercedes-Benz logo with text "The Best or Nothing."
Black text 'AEG' on white background
Profoto logo with semi-circle icon
Aston Martin logo featuring stylized wings and text.
Smart car logo with a stylized letter "C" and the word "smart"
Korg logo in black text on a white background.
Oriflame Sweden logo
Zanussi logo in bold, black letters on a white background.

Editorial ‘Nippon Pop’ (Published, M-Magazine)

Artistic portrait with a person in elaborate makeup and hairstyle, decorated with ornaments. The hair is styled with chopsticks and decorative elements, and the person wears a coiled rope necklace with a large ring. Background is soft and artistic.
Person wearing white helmet and green glove
Stylized portrait of a woman with bold makeup, a red bow in her bob haircut, wearing a blue suit and red tie, with a green glove on her hand, making a peace sign, set against a floral background.
Woman with colorful accessories and updo hairstyle

Spec Ad (non-commissioned) DoBem fruit juice, Brazil (Ad created entirely with AI)

Personal project ‘When the music’s over’ (Created entirely with AI)

Spec Ad (non-commissioned) SaphitMatt ‘Best-of-the best’ design award winner. (Created entirely with AI)

Personal project ‘FAIR-PLAY UK’ (Created entirely with AI)

Personal project ‘F1 AI’ (Animatic storyboard created entirely with AI)

Art project ‘TRYCK’ Polaroid 20x24 prints (Exhibited at Kulturhuset, Stockholm)

Vintage black and white photograph of a person wearing a painted mask and holding a camera, set in a Polaroid-style frame.
A black and white photo of a person wearing a skeleton costume and a mask with feathers. The image is framed like a Polaroid.
Black and white photo of a child holding a mask, obscuring their face, wearing a checkered dress. The image has a distressed, vintage look.
A black and white photograph of a child sitting cross-legged, wearing a striped shirt and holding a mask with exaggerated facial features, including a long nose and pointy ears, in front of their face.