Laphroaig has been dividing opinions around the world since 1815, and this was evident in our taste tests. But one thing that could be agreed upon, was the name is very (very) hard to pronounce. And in case you’re wondering, It’s Laphroaig!
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
DESIGN & LAYOUT
MOTION GRAPHICS
ACTOR (ME IN THE CAP)
TVC
Due to advertising restrictions for OOH advertising, only product packaging could be shown, so the focus was put on the (miss) pronunciation of the name to tie in with the TVC.
Related Work
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ARTHUR MARTIN
Brand development for one of Frances best known cookware and appliance brands.
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Dare To Be
Brand development and mini-series for a cosmetics brand aimed at teenage consumers.
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OPTIMALS
Brand development and Art Direction for a science-based skin care range.
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Make room for more flavour
Showcasing product benefits by casting dance partners to bring a touch of finesse to dinner preparations.
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Make Life Delicious
With a small team I traveled to Milan to meet Chef Carlo Cracco and discovered the hidden culinary secrets of the city.
