Mercedes-Benz

EQC Driving Experience

Mercedes-Benz hold group driving experience days to promote new cars coming to market. During a pandemic things needed a new approach. This campaign enabled consumers to individual driving experiences with the new ECQ (EV) for a whole day. A highly emotional approach gave inspiration by showing four different consumer experiences enabled by the EQC. These experiences, were all set within idyllic locations, to further highlight the EV’s sustainable proposition.

CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
CASTING
LOCATION SCOUTING
DESIGN & LAYOUT

Campaign film

Social media content

The campaign was driven through social media, and promoted both on, and off-line.

Creative Development

Over a three month period, as many as four hundred people had the car delivered to their door for a day-long test drive.

Campaign Images
Photographer, Christofer Samuelson

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