Mercedes-Benz
EQC Driving Experience
Mercedes-Benz hold group driving experience days to promote new cars coming to market. During a pandemic things needed a new approach. This campaign enabled consumers to individual driving experiences with the new ECQ (EV) for a whole day. A highly emotional approach gave inspiration by showing four different consumer experiences enabled by the EQC. These experiences, were all set within idyllic locations, to further highlight the EV’s sustainable proposition.
CLIENT: MERCEDES-BENZ SWEDEN
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
CASTING
LOCATION SCOUTING
DESIGN & LAYOUT
Campaign film
Social media content
The campaign was driven through social media, and promoted both on, and off-line.
Creative Development
Over a three month period, as many as four hundred people had the car delivered to their door for a day-long test drive.
Campaign Images
Photographer, Christofer Samuelson
Related Work
-
![]()
TruColour
This campaign explores the relationship a woman has with her hair colour, and her search to find ‘the one’.
-
![]()
Automotive
A selection of projects from the automotive sector.
-
![]()
Giordani Gold
Rebrand and UI design for Giordani Gold’s range of exclusive cosmetics.
-
![]()
Extraction without Distraction
The extractor fan that operates at far lower volume – Therefore purifying the air without ruining the atmosphere.
