Mercedes-Benz
EQC Driving Experience
Mercedes-Benz organises group driving experience days to showcase new models entering the market. This particular campaign offered consumers a full-day, individual driving experience with the new EQC (electric vehicle), allowing them to live with the car as if it were their own. Taking an emotionally driven approach, the campaign brought to life four unique consumer stories, each set in an idyllic location. These settings not only elevated the personal narratives but also reinforced the EQC’s sustainable positioning.
CLIENT: MERCEDES-BENZ SWEDEN
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
CASTING
LOCATION SCOUTING
DESIGN & LAYOUT
Campaign film
Social media content
The campaign was driven through social media, and promoted both on, and off-line.
Creative Development
Over a three month period, as many as four hundred people had the car delivered to their door for a day-long test drive.
Campaign Images
Photographer, Christofer Samuelson
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