Brand development for Dare to Be, a range of cosmetics targeted towards teenage consumers – This was a budget range, so more emphasis was put on style over performance. A 24 part mini-series was created which followed the lives of 4 characters in fun and relatable situations. This proved an effective tool to attract the teenage viewers back to the site.
CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MOTION GRAPHICS
MANAGE POST PRODUCTION
UI / E-Commerce
A 24-part mini-series was created to boost engagement, build a following and encourage repeat visitors to the e-commerce site.
Episode 1: Moving in
Episode 3: Laundry Love
Social media content
Advertising/POS
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OPTIMALS
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