Bold pink text "DARE TO BE" on a white background.

Brand development for Dare to Be, a range of cosmetics targeted towards teenage consumers – This was a budget range, so more emphasis was put on style over performance. A 24 part mini-series was created which followed the lives of 4 characters in fun and relatable situations. This proved an effective tool to attract the teenage viewers back to the site.

CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MOTION GRAPHICS
MANAGE POST PRODUCTION

Tablet displaying a cosmetic company's website featuring a lip gloss advertisement, images of various makeup products like mascara, eye shadows, and duos, and promotion of a new mini-series episode.

UI / E-Commerce

Tablet displaying a cosmetics website with a model, the text 'Dare To Be,' and purple eyeshadow product.

A 24-part mini-series was created to boost engagement, build a following and encourage repeat visitors to the e-commerce site.

Episode 1: Moving in

Three young women sitting on a couch; one holds a clipboard, another holds a cup, and the third looks pensively ahead.
Subway station advertisement featuring a lip gloss campaign with bold text "Dare to Be Lipgloss" and an image of a woman in a white t-shirt. A blurred train passes by. Tottenham Court Road station signage visible.

Social media content

Billboard ad with a model wearing a purple dress promoting "Dare To Be Lashes" mascara, featuring a large mascara brush and product image.
"DARE TO BE" text in large, blue font on a dark background.
Lip gloss advertisement featuring bold pink shade, product tube, and a model wearing matching lipstick.

Advertising/POS

A woman with long wavy hair, wearing a black wide-brim hat and purple eye shadow, promoting "Dare To Be" makeup brand, featuring the word "SHADOW" in large black text and a makeup container with purple eye shadow.
Advertisement featuring a mascara product with bold text "Dare to Be Lashes," showcasing a model in a purple dress on a white sofa.
Two women with a colorful background promoting makeup with the text 'Dare to Be' and 'Duo's.' One holds a dual-ended makeup pen, other applies lipstick.
Posters on a wall featuring a woman with blonde hair and a T-shirt, alongside a lip gloss advertisement with the text 'Dare to Be Lipgloss.'

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