Brand development for HAIRX performance haircare products. Consisting of a range of products which focus on various hair types and specific requirements. Based on the insight that the majority are unhappy with their hair, the overarching campaign slogan ‘Beautiful Hair Begins Here’ was adopted.

CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MANAGE POST PRODUCTION

UI / E-Commerce

Many people have a troublesome relationship with their hair, but the brand proposition was clear, that bad hair days can be a thing of the past.

Advertising/POS

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