Logo displaying the word 'HAIRX' in white with stylized lines intersecting the letters.

Brand development for HAIRX performance haircare products. Consisting of a range of products which focus on various hair types and specific requirements. Based on the insight that the majority are unhappy with their hair, the overarching campaign slogan ‘Beautiful Hair Begins Here’ was adopted.

CREATIVE DEVELOPMENT
BRAND DEVELOPMENT
ART DIRECTION
UI / DESIGN / LAYOUT
MANAGE POST PRODUCTION

Tablet displaying a HairX advertisement featuring a model with long, shiny hair. Headline reads 'Beautiful Hair Begins Here' with product emphasis on anti-oxidant & gingerol scalp care. Includes endorsements and promotions for HairX Volume Boost Shampoo and Leave-In Conditioner for fine hair.

UI / E-Commerce

Tablet displaying a webpage for HairX Dandruff Rescue Treatment with product image and description.

Many people have a troublesome relationship with their hair, but the brand proposition was clear, that bad hair days can be a thing of the past.

Bus stop advertisement featuring a woman with red hair and the text 'HAIRX' and 'BEAUTIFUL HAIR BEGINS HERE.'
Hair care advertisement featuring a woman with voluminous hair, promoting Oriflame HairX Volume Boost Shampoo and Leave-In Conditioner. The ad emphasizes volume, bounce, and thicker, fuller looking hair for fine hair, with 200% more volume claims and contains [6-Gingerol] for scalp care.

Advertising/POS

HairX Dandruff Rescue Shampoo and Treatment ad featuring a woman with long, smooth hair.
Advertisement for HairX Colour Protect shampoo and leave-in treatment featuring a woman with red hair. The text highlights color protection benefits, including prolonging color up to seven weeks and providing UV and free radical defense.
Woman with long, straight brown hair; text reads "HAIRX, Beautiful Hair Begins Here."

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