Pure 3
Launch Campaign
A Passion for Perfection
The Pure 3 induction hob fits seamlessly into kitchen worktops with no visible markings until activated. Although loaded with functions, the products minimalist design targets the style conscious and perfectionists who share AEG’s philosophy of ‘that will do’ is just not good enough.
CLIENT: AEG
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MOTION GRAPHICS
DESIGN & LAYOUT
With loaded features a given, this campaign focussed on the products’ unique aesthetics to position it towards consumers who share AEG’s passion for perfection.
Creative development
Social media content
Product film
Production
For the film production we mixed conventional technology with the cutting edge. Only a minimal set was built, and the rest of the environment was created in 3D.
In-store Digital Displays
Related Work
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AEG Laundry Care Launches
Creative development and production of campaign launch content, for use in printed and digital assets.
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HAIR X
Brand Development and Art Direction for a performance oriented range of hair care products.
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AEG Care Magazine
A magazine focussing on how sustainability can be part of fashion and laundry trends.
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Profoto
Magalog showcasing the Profoto range of light shaping tools. Shots were designed to show off each products unique properties.
