Creative development of film and still content for AEG’s groundbreaking laundry products. Supported by ‘The Truth About Laundry’ report, content was created with the aim of changing laundry habits for the better.

AutoDose Product Film

CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MANAGE POST PRODUCTION

The film and photo content was used in all launch materials across print, digital, in-store and social media.

Close-up of a tablet screen displaying an online magazine. The front page features the title 'The Truth About Laundry: Resource Efficiency Edition 2023' with an image of a man standing next to a washing machine and dryer. The page also includes text about laundry efficiency, a bar graph, and a statistic about energy savings. The AEG logo is visible twice on the page.

As part of the wider strategy I was involved in producing The Truth About Laundry report, which investigated European laundry habits and looked into how more sustainable relationships can be formed with clothing through more efficient care.

Insights from the report were used to set the positioning for the launches – focussing on consumers’ concerns over premature fading and damage to garments, and the negative affect this has on sustainability.

Comparison of red fabric with manual and auto detergent dosage methods
Comparison of fabric tearing with competitor vs. AEG AutoDose detergent.
Modern laundry room with washer and dryer, dark cabinetry, shelf with black towels and items, and potted plant on stool

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