Creative development of film and still content for AEG’s groundbreaking laundry products. Supported by ‘The Truth About Laundry’ report, content was created with the aim of changing laundry habits for the better.
AutoDose Product Film
CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MANAGE POST PRODUCTION
The film and photo content was used in all launch materials across print, digital, in-store and social media.
As part of the wider strategy I was involved in producing The Truth About Laundry report, which investigated European laundry habits and looked into how more sustainable relationships can be formed with clothing through more efficient care.
Insights from the report were used to set the positioning for the launches – focussing on consumers’ concerns over premature fading and damage to garments, and the negative affect this has on sustainability.
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