Creative development of film and still content Electrolux’s top-of-the-line extractor hoods. An ambitious set-build was undertaken to provide an environment befitting of the brands’ new visual identity, which demanded a modern and highly premium feel.

CREATIVE DEVELOPMENT
ART DIRECTION
CASTING
SET BUILD
PRODUCTION
MANAGE POST PRODUCTION

Campaign Film

The film and photo content was used in all launch materials across print, digital, in-store and social.

Man cooking in a modern kitchen, talking on a phone.
Modern kitchen with wooden cabinets, gray tile backsplash, and stainless steel appliances. A stove and range hood are on a central island, with fresh ingredients and cookware present. A pantry with transparent doors contains various jars and dishes. Ambient lighting includes a spherical pendant light.
Modern kitchen with dark tile backsplash, wooden cabinets, and a large range hood. A bowl with ingredients, vase with flowers, and a potted herb plant are on the counter. Pendant lights hang above and a dining table is partially visible.

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