Creative development of film and still content for BlueAir’s range of air purification products. A mix of studio, set build and location was needed in order to create different environments to segment the product ranges.

CREATIVE DEVELOPMENT
ART DIRECTION
PRODUCTION
MANAGE POST PRODUCTION

Product Film

Modern white air purifier with wooden legs and a circular black dot design on the front panel.
Modern white portable mini fridge with a grey front panel and tan leather handle, standing on short wooden legs against a neutral background.

The film and photo content was used in all launch materials across print, digital and social.

Modern living room with a brown sofa, blue pillow, wooden chair, plant, air purifier, and a shelf with decor items.
Modern bedroom with a blue bed, gray bedding, and a small wooden nightstand holding books and a speaker. A white air purifier is near the window, and a gray wall background.
Modern living room with white sofa, colored cushions, standing lamp, framed artwork, coffee table with flowers, air purifier, and armchair with throw blanket.

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